Judy Warner (00:01.073) Hi, Don, thanks so much for joining today. I'm excited to pump up your Signal Integrity in Practice class. But before we hop into that, why don't you take a quick moment to introduce yourself and tell folks about the class you're going to be doing soon. Donald Telian (00:16.47) Aha. Well, thank you, Judy. It's always an honor to be part of the ecosystem. And we're back again. So thanks for that. My name is Donald Tellian. And I'll give a little more of my background in a second. But signal integrity is my life. I've been doing it for 40 years. And I'll explain kind of what that means. But we're here largely to talk about an Upcoming classes. This is kind of where I'm innovating the most right now is the multi-dimensional class that we're doing so we'll talk about that the the next class is in Silicon Valley Milpitas and that's mid-may and we'll give the details on where you can click to learn more about that Judy Warner (01:06.031) Okay, so we had a lot of fun last year doing this live in Boston and Santa Clara. And people have been asking about when you're going to do it again. So I'm excited that there's actually something on the calendar. But for those folks that maybe aren't local to Milpitas or whatever, I wanted to start this out in a fun way, which was by giving, doing a giveaway of Signal Integrity in Practice, which is Don's book. I got the... light on it. This is Eric Bogaton, the king of SI, sings praises. It's like this is everything that's been left out. It's the hands-on work that Dawn's done for years. So if you go and sign up for the double ecosystem.com, I'm going to draw for free books. So make sure you go over before by the time we get to the class, sign up for that. And that will be done within a week. And also for Don's class, he's given the ecosystem community a special promo code, is EEearly. So uppercase EE early, lowercase. And you can use that on his website on SiGuys.com. And so we wanted to give you all the goodies right up front. So now let's jump into the class, Don. Again, I mentioned we did it in person. It was very well received last year. So why don't you tell the folks about what's unique about this class? SI is a very broad term. So tell us from your 40 years how you would encapsulate this class. Donald Telian (02:48.768) Yeah, so let me let me belabor something for just a second because I think it'll make sense when I bring this back around Like I said, i've been doing this my whole life i've been very privileged to you know Not only be doing signal integrity but largely defining how it's done you know, i'm maybe best known for leading the charge with ivus, right? But I also did the pci bus Started that out. I kicked that off. That was that's now in its tenth generation, you know, I mean that's it's ubiquitous. It's everywhere I moved from there though, you know people friends try to what do you do for a living right and I'm kind of you know, the the training website says I'm I'm a pioneer Okay, and so maybe that works for you kind of an innovator. I mean they usually wind up saying oh You invent things, right? And so that's probably not a bad in the signal integrity space. That's probably not a bad description because then I went from doing those two things that got us into transmission lines and w elements and things like that. But then I worked with Intel to integrate as parameters into the world of signal integrity. That was a new thing, you know, around 2000. That was a, you know, they of course they had been there in RF, but they were band limited, you know, we're now it's wide band signal. It was a new thing. Right. And then We did this amazing convolution of to get millions of bits simulated. That was one of the biggest things that ever happened in MI in SI. And so I pioneered that with IBM primarily as a partner and that later became AMI models. So I'll have to say, and in the middle of that, I came up with the term power integrity and launched those first tools. so this is the world I've been privileged to be in. And I'm like, gosh, we've invented such great stuff. Donald Telian (04:49.39) Then I said I want to go design with this so then I became a consultant so for 20 years I've been designing product using those technologies that I helped pioneer so so here's now that took a little too long, sorry, but but but now what my passion or my interest is is taking what I've learned from designing hundreds of products all over the globe, right and then You know, I'm in a unique position to boil that down and bring you what you need to design your products. And I, that's what I find very exciting. Actually, I find enabling, empowering the younger engineers to design their own products is that's, that's it. That's what I want to innovate now. And so that's, that's kind of what's unique about the class. So let me, let me bring it home because most of the context you learn signal integrity in They're kind of maybe tool focused, right? The context is the tools and the tools are there, you know, they're trying to solve 220 gigabits per second, but you're designing Gen 5, Gen 6, you know, your fundamental frequency 16 gigahertz, right? So, so you don't necessarily need all that stuff. So my role is to take what's out there and bring it into your design context and make sure your designs succeed. Okay, so it's the lens of a product design, right? Not even necessarily, well, signal integrity as it applies to product design, okay? Judy Warner (06:31.161) So you've talked in the past and we've sort of played around together with this language, but I like where you've landed, which is Gen 1 and Gen 2 signal integrity. And you sort of touched on what Gen 1 was. So how do you see Gen 2 and... And then, you know, let's go ahead and do that, Dawn, and then we'll dive in a little bit more. Donald Telian (06:57.088) Okay, thanks. Yeah, so So i'm delineating What what i'm calling gen 1 and gen 2 signal integrity and I am The craft has changed we're going 5 000 times faster We are squarely into what i'm calling gen 2. So this is my most popular post on linkedin So so if you haven't found that yet Go read about that. You can get more information there. But basically, it takes us into the new era of signal integrity. This is what the book focuses on, is Gen 2. The things we need to know now. So it's to everyone's advantage, to the students, the teacher, the classes, time efficiency, everything, to kind of just acknowledge what's already a given. I don't have to explain about a too much about transmission lines. talk about a little bit, but that's kind of a given at this point in history, right? So we get to go and talk about what's new and exciting and the things that your viewers are already touching. Equalization, like they have to tune their links now. This is the number one reason why links work and the number one reason why they fail. So the class takes that into the realm of signal integrity because you don't have a signal. unless you have equalized it. Judy Warner (08:22.821) Yeah, I think the equalization part is something you've taught me that just blew my mind, right? That even me, a civilian engineer, that I think was really powerful. And also when we were holding classes on that day two, you see these giant, literally open eyes, pun intended, where they were like, aha moment, but also through equalization to see their eyes open up. Donald Telian (08:32.451) It's a billion. Donald Telian (08:45.371) huh. huh. Judy Warner (08:52.153) and actually manipulate the registers through equalization inside the chips. was holy cow. It was just a huge moment to watch that unfold. So with all of that in mind, who should attend? Donald Telian (09:10.56) Yes. know, there's this is for double E's. Like this is my, this is what I've been doing. I've learned how to take signal integrity, you know, and kind of demystify it. Right. So double E's are coming to the class and they're learning what they need to do at what data rate. they're, you know, a lot of the small midsize companies, they don't have the Luxury of a signal integrity group so they need to learn how to cover this That said of course, it's also for signal integrity engineers, right but it's it's a much wider envelope of Who this matters to and and and who is benefiting from it? You know, it's it's it's interesting because it's a lot of the signups are my own customers They see me doing this right and they're like Donald Telian (10:06.542) I'm going to send some EE's into this, right? And that's a trend, but it's not just for my own customers. It's for hardware designers, the world over, a good chance to... My tagline in Sci Guys is real data, no nonsense, right? And so I'm just trying to... And that's what Gen 2 is. Gen 2 is not... Judy Warner (10:15.716) Right. Donald Telian (10:36.43) SignalTailer used to get called black magic and things like that. We're well past that now. We just have some basic things to explain. So I hope that answers the question. Judy Warner (10:46.619) Well, most engineers I know, they don't want to hear a bunch about theory. They just want to fix their product. Right. And so what I appreciate about your class is the whole idea of signal integrity in practice. Teaching EE's how to do this themselves and sort of wherever you are, whether you are an existing signal integrity engineer or an EE, there's things to learn for everybody here. But I love that it's like hands on. Like don't just... Donald Telian (10:54.028) Yeah. Judy Warner (11:16.059) get up there and tell me, you know, theories, right? And fields and all that. It's like, here's how you fix it. Which I think is of immense value. So I'm gonna, okay, sit back, Mr. Telly, and don't get embarrassed while I read this off. But I pulled off, since you and I did this last year, I pulled out our survey, our exit survey, and I thought for our audience's sake, it'd be interesting to hear. Donald Telian (11:26.422) Yes. Yeah. Judy Warner (11:44.943) some of the feedback. So I sort of cherry picked off the top where we got 90 % or better said these things about the class. This one said, I appreciated the multi-dimensional learning approach with lecture hands on, online and offline. So we should let our audience know that one, while you're attending the class, you'll get some FaceTime, right? So you'll get to talk about. your products, what you're doing with Dawn directly. But there's also office hours that follow and our class attendees, I was so surprised how many showed up for that. did that for, I don't know, four or six weeks, every couple of weeks. And you are working on the products with them. And you know, it's like you're getting a world-class consultant to hang out with afterwards. And you know, everybody learns better by doing. Donald Telian (12:33.602) Yeah. Judy Warner (12:41.305) So that was just a huge off the chart response. Another one that I think was compelling was people said, I will recommend this masterclass, signotarium and practice to others. So that's 90 plus percent. So that lets me know that we hit the target. Hardware EE's designing high speed PCBs need this course. That was kind of a surprise to me. I don't think it was as much a surprise to you. is if you're designing high-performance PCBs, they're saying for you to learn here, that will be very impactful and make your product work. The instructor and materials are engaging, which is great. Nobody likes a snooze fest. And the last one says, I valued the time spent outside the class environment. And that's just hitting again at the office hours and the chance to just break bread, right? We just do better learning in person. So if that's available to you, then I highly recommend it. And if you can't, go sign up to the ecosystem today. Within a week, I'm going to give away three books. sitting on my desk. I'm ready to give them away. And better yet, go to the class and buy the book, right? And then you have reference materials and you can meet Don and have access to his know-how. So let's tell the folks now, Don, about exactly where it is, what the days are and where they can go sign up and get more information. Donald Telian (14:15.022) Yes, the specific dates for Silicon Valley are May 14 and 15. And if you go to SciGuys.com, SciGuys is my consulting business name, slash backslash training, all you have to do is go SciGuys.com training, you'll get all the details you need, the full agenda, the fun things we do, we plan. Multiple meals together. It's it's of course classroom instruction But there's there's hangouts. There's informal this has benefited people just tremendously as you know, judy and and it creates the rapport as well for those office hours and those are just crazy fun, you know, because people are They've got they've got their projects up and we're we're answering, you know, the real stuff real time and and they're winning, you know, it's great Judy Warner (15:04.229) Yeah. Judy Warner (15:14.455) I love it. It was so fun to do this with you before and that is going to be held where? In Milpitas. Donald Telian (15:23.266) Yes, that's it roadie Schwartz facility in Silicon Valley and the address is on the website but Yeah, it's in their facility in in Milpitas and we look forward to seeing all you there Judy Warner (15:27.451) Okay. Judy Warner (15:41.467) Well, Don, thanks so much for coming on and teasing this. And I hope we have the shared passion for educating and giving hands on education to engineers. So I appreciate so much everything you do and for giving me these three books to give away and to encourage people to both join our community. I am a sponsor of the class along with Rody. And I think you guys should pull out all the stops to get there. So Don, thanks for coming and teasing your new class and I can't wait to see how it goes. And I will be sure for our audience, make sure that I will share everything in the show notes. So if you didn't catch that link or whatever, I'll put all of that in the show notes below. And thank you for joining us again. Don, best wishes. Please come back and tell us about it after it's done. Donald Telian (16:32.086) Excellent. Thank you so much, Judy. It's always an honor. Judy Warner (16:36.401) For our audience, thanks for joining us today. I hope you've enjoyed this little infomercial for Dawn's class. I hope you will join it. I promise you will not regret it if you do. And I know that firsthand. Now go check out those show notes. We'll see you next week. Until then, remember to always stay connected to the ecosystem.